Distribution strategy and Marketing Strategy
Influence of Social Media
Following a meticulous market analysis to identify your target audience, TNC Australia assesses the opportunity for both the company and the brand for expansion in the Australia and Asian markets. Our capabilities and commitment extend beyond mere brand introduction; we take care of the entire end-to-end wholesale process to ensure a seamless integration and distribution from the brand’s origin, to customers through the Asia Pacific Region.
Online Sales
In the digital era of thriving e-commerce sales channels and the impact of highly engaged social media channels; TNC Australia harnesses the power of online communities to grow digital sales. Integrating growing social communities assists in the promotion of our brands and moves traffic to our online stores by providing a thriving, convenient and accessible sales avenue for customers to engage with your brand.
Market Plan
Key Drivers For Growth
Generational Shift
The dynamic growth is notably fuelled by generational shifts as younger customers are now playing a pivotal role in shaping the market landscape. The unique preferences and priorities of this demographic contribute significantly to the evolving nature of the beauty and personal care market. Our strategic implementations in distribution, sales and marketing ensure we are engaging with this customer sector which facilitates growth and awareness of our client’s brands.
Influence of Social Media
Social media platforms yield considerable influence serving as a powerful catalyst for changing consumer behaviours. Trends and beauty standard virally spread through these channels to shape and inform perceptions and choices for consumers who are highly engaged in beauty and wellness routines. TNC Australia assists in growing social media channels for our brands to connect with a broader e-commerce audience to grow impact, virality and social media performance to an audience most familiar with social media as a vehicle for purchasing.
Globalization and International Trends
The market’s vibrancy is further accentuated by the impact of globalisation. International trends and beauty standards are crossing borders, enriching the local market with diverse influences in beauty and personal care. With the breakdown of global borders, TNC Australia is able to adapt your brand to the local market to ensure we are delivering a brand and offering unique to the market that will fully embrace it.
E-commerce Revolution
The e-commerce revolution has redefined the beauty shopping experience. The convenience and accessibility offered by online platforms contribute significantly to brand growth by providing consumers with a seamless way to explore, purchase, share and connect with the brand and their fans. With the integration of digital marketing both paid and organic, TNC Australia offers a complete 360-degree digital shopping experience allowing customers to integrate your brand into their personal beauty care and wellness life.
Changing Beauty and Care Routines
The convergence of generational shifts, social media dynamics, international influences and e-commerce innovation has reshaped daily and beauty care routines. These trend-led approaches are quickly embraced by consumers from around the world as they transcend borders often overnight resulting in an increase in consumer demand. By tapping into these growing trends, TNC Australia not only predicts the trends through well-informed data, they too can easily adapt their sales and marketing tactics to include your brand in the ever-evolving beauty and personal care sales channels to ensure they are on-trend and dynamic to meet the consumer demands.
TNC Australia pursues strategic market integration and growth with global brand partners.
Using our extensive know-how in import/export, wholesale and retail channels, we are excited about future opportunities with a variety of brands looking to expand their sales and network.
Get in touch with us and learn more about TNC Australia’s speciality and see what we can do for your brand.